Catcha Media Bhd has sealed a RM60m pact to merge certain of its assets with Says Sdn Bhd – owner of Says.com, which will see Catcha Media subsidiaries and Says.com come together to form one of the country's largest digital advertising business by reach, clients and spend. Catcha Media had on May 13, 2013 entered into a term sheet with Youth Asia Sdn Bhd to merge certain subsidiaries with Says.com. Last Thursday, the definitive agreements were signed.
- "The announcement of the merger, which synergises Catcha Media's already established digital content leadership and broad online advertising base, with the power of social media and viral marketing of Says.com's crowd-sourced curation service, has already generated significant buzz within the advertising industry," said Catcha Media.
- Plans are in place to expand the merged entity regionally, with an option to consider an IPO in the next 12 months. (sun)